* Always shoot slides. The color is usually richer, and most
publications prefer them.
* Make sure all your equipment is in good working order before you
leave home. And don't forget extra batteries and film.
* Allow adequate time to do the job right.
* Always bracket your shots. And make sure nothing in the
background is sticking out of your model's head.
* Don't be chintzy with film. Shoot several rolls, and try to
have your model doing something, preferably something pertaining to
the reason you're writing about him. A reminder: Few things are as
boring as a guy sitting behind a desk.
* Provide a nice selection of vertical and horizontal shots.
Layout often dictates which photos will be used.
* If you think you can sell the article to multiple markets, get
several dupes made of your slides. This also gives you a backup in
case your slides are lost.
* Make sure your slides and prints are well-identified. This
means the complete names of everyone who's in them, what they're
doing and why. And make sure your name is also on there somewhere.
If you can't get this all on the back of a print, provide a
separate info sheet.
* When writing on the backs of prints, use a grease pencil or
similar, photo-safe instrument. Stay away from ballpoint pens and
markers--they smear and can ruin your photos.
* Mail your photos well packaged, preferably between several
sheets of thick cardboard. If there's a way to damage your photos,
the postal service will find it.
* Always have your models sign a photo release. It's good
protection and most magazines require it. You can buy pre-printed
forms at most photography stores, or write your own. See the latest
edition of Photographers' Market for the proper wording.
* The person you're writing about. Does he have any pix of
himself that the magazine can borrow? You'll never know unless you
ask, and often you'll be pleasantly surprised. I recently wrote a
piece for People Magazine in Australia on a North Florida man whose
$5000 hunting dog was eaten by a giant alligator. The magazine got
a great picture of the alligator from the Miami Herald--and I got
some nice pictures of the late pooch from the owner. It was an
interesting story made stronger because I thought to ask.
* Professional organizations. If you're unsure where to look,
check out the latest edition of the Encyclopedia of Associations in
your local library.
* Government offices and agencies.
* State and regional museums.
* Area colleges and universities (check the public affairs
department).
* Photo agencies. They have a nice selection, but they're usually
very expensive. Use this as a last resort, and make sure the
magazine pays.